How the site attracts and maintains the level of trust for its customers

The website is relatively attractive and very user friendly. The colours used in the website is very appropriate as bright colours tend to attract people attentions. The shortcut for checking the availability on the homepage is very convienient and very user friendly. In seconds, the search engine will list down the names of the hotels you can stayed in a countries. It definitely is a very attractive features for businessman. Moreover, there are photos of the rooms available and also the prices for each hotel. These features will allow consumers to know more about the rooms and will attract the user to visit the website whenever they want to book hotels.


Other than just hotel rooms booking, this site has other elements, for instance, the travel guide and travel insurance. it is a all rounded site for travellers or businessman. Hence, it can also be one of the attractive features to consumers, since people nowasday do not like to waste too much times and want to get things done as soon as possible.


In addition, Asiarooms.com is part of the TUI Travel plc group. In this case, TUI Travel plc group is a FTSE 100 international leisure travel group listed on the London Stock Exchange. The group actually operating in 180 countries. Hence, it is well-established. Having related to a well established organisation, consumers sure have a relatively high level of trust in Asiarooms.com.

5) Pitfalls or Problems

Pitsfalls or Problems

- When browsing the website, the photos might take a while to load

- The hotel rooms photos might be a bit too small and not visible for the users.


- Words might not be visible at times due to the colour used and also of the font size. e.g. red colour for the [show cancellation policy]


- The search engine for the community forum is not working very efficiently, it takes more than the expected time required to search for the keywords.

4) Security and Privacy

As this website is dealed with alot of online transaction, Asiarooms.com understand that online transaction involved consumers' trust. Hence, retaining consumers' trust is a responsilibity their company take seriously.


The Personal information that Asiarooms.com collected will be obtained, processed and transmitted in compliance with applicable data protection legislation. Since Asiarooms.com servers are located in UK, the information collected will be transmitted in compliance with European Directives 95/46 and 2002.58 as well as any other such legislation that substitutes complements and develops it such as the Personal Data Protection Act 1998 from the UK.


The company takes full responsibilitiy for ensuring that proper security measures are in place to protect the consumers' information and store the information in a secure databases at secure addresses to prevent unauthorised access. They also apply appropriate security measures to protect the personal data. However, the datas might be revealed to other organisation. for instance, the hotel partners but not to any other non-relevant persons.

3) Strength and Weaknesses

Strength and Weaknesses of the website.


Strength:

1. There are reviews of hotels available so that customers can compare which hotels are better before booking.


2. The review page serves as a feedback for customers


3. There are travel guides for most of the countries and those guides are very detailed. They cover from history of the country to the culture, festivals and popular destinations. This enable the customer to plan their trip while booking.


4. There are travel insurance available too. This saves the customer's time to find an insurance company on their own to buy a travel insurance.

With all this added features, it serves as a one stop portal where all the informations are available and bookings can be done instantly too.

Weakness:

1. There are complaints on complaintsboard.com. The complains are about:

• not being honest with theis customers, this is an example :

http://www.complaintsboard.com/complaints/asia-c144997.html

2) Features and Designs

Features and Designs of the website.

It has a search engine for you to search for the hotels available for a specific period of time , the date and destination.

After selecting the choices, it displays a page which shows you the list of hotels available. The page includes picture of the hotel, the rating of the hotel, the price and even the address of it. The page enables you to sort the hotels by hotel names, star rating or price. There is a "details " button at the side of every hotel with that, it directs you to a page of a brief describtion about the hotel.This is an example of one of the column:

There are many other features available on this website, there are reviews, travel insurance, travel guide and features for customers to view and edit their bookings.

1) Purpose

The purpose of this website:

1. To allow customers to book the rooms from the hotels they wish to stay in for their visit in asia.


2. They work with the hotels directly to offer the best rates and availability. This enables the customers to get instant confirmations for thise reservations.
   

Available in: http://www.asiarooms.com/new-asiarooms

Analysis of e-Commerce Transaction Broker:asiarooms.com

This report is about asiarooms.com, with some supporting evidence from complainsboard.com

Ojective of this research is to learn about e-business models. For this group research report, we look into the website's



1) purpose

• facilitate/reduce search


• contracting
  

2) features(act as brokers)

• design


• strenght and weaknesses


• security and privacy
  
• pitfalls or problems

It also covers how the site attracts and maintain the level of trust for its customers.